Linear GTM models can’t explain stalled buyer decisioning or collapsing performance. A causal GTM logic layer is emerging to restore clarity and control. The post The future of GTM starts with causal ...

Dr. Pravir Malik is the founder and chief technologist of QIQuantum and the Forbes Technology Council group leader for Quantum Computing. Given the rapidity with which AI is evolving and the speed ...

The slogan ‘correlation does not imply causation’ is meant to capture the fact that any joint probability distribution over two variables can be explained not only by a causal influence of one ...