A great headline and a striking font contribute quite a lot to the effectiveness of marketing creative. But there are other, more subtle design elements that can be just as impactful—including these ...

In marketing, 'creative impact' was once too subjective to measure. But with modern AI solutions, creative efforts can now be effectively analyzed. As part of The Drum's Creativity in Focus Deep Dive, ...

There can often be just a minimal difference in time between what is judged to be the right, or wrong, moment of camera exposure. Literally a few seconds earlier, the highlighted cloud was sitting too ...

With the cookie going away, there’s a new opportunity to drive innovation on the creative side of the value chain. For too long, I think the advertising experience has been broken. The current ...

Gone are the days of separate sales-driven and marketing-focused functions within agencies. Today, future-focused marketing agencies are combining creative and commerce to ideate and execute powerful, ...

Building distinctive brand assets is like having a cheat code for a brand’s marketing efforts. They are the logos, colours, typeface, sound signatures and shapes that signal to an audience that what ...

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. This is, maybe, because with the intense focus on targeting, data has become all about ...

Segwise today announced that it’s launching a new feature for its AI-based user acquisition platform: New creative analytics and insights features, specifically the Creative Analytics AI Agent. This ...

Of all the zodiac’s elements (water, fire, air, and Earth, as a reminder), the water signs are the most enigmatic. Are they a Zen, cooling counterpoint to the fire signs? Do the have the gentle ...