In an era where data has become one of the most valuable assets for organizations, protecting that data is a strategic ...

Imagine this: you’ve just received a dataset for an urgent project. At first glance, it’s a mess—duplicate entries, missing values, inconsistent formats, and columns that don’t make sense. You know ...

What if you could transform the way you analyze data in just 12 minutes? Picture this: a mountain of raw numbers and spreadsheets that once felt overwhelming now becomes a treasure trove of actionable ...

Data is everywhere, but insight is harder to find. CRM metrics, revenue trends, forecasting models, pipeline velocity, marketing analytics and third-party research are just the beginning. All this ...

B2B marketing is shifting from automation to orchestration. Developing your own data framework is a key step on the journey to data orchestration. At Bombora’s second annual Intent Event in September, ...

The Fourth Industrial Revolution is shaping up to be a metamorphosis involving radical change. Thanks to fast-increasing computing power, the internet and so many innovative automated and cognitive ...

One question I get asked a lot by my clients is: Should we go for Hadoop or Spark as our big data framework? Spark has overtaken Hadoop as the most active open source Big Data project. While they are ...

In the last decade, we’ve seen amazing advances in technology that have made it easier for companies to create efficiencies, provide client services, and reach the ideal audience for their messages.