Two new studies agree: Google’s AI Overviews steal clicks from organic search results. While Google told us that AI Overviews citations result in higher-quality clicks, the introduction of AI ...

Semrush analyzed 10 million keywords and found volatility, more ads, stronger CTRs, and AI Overviews expanding beyond ...

A controlled test compared three nearly identical pages: one with strong schema, one with poor schema, and one with none. Only the page with well-implemented schema appeared in an AI Overview and ...

Users are visiting Google more often but staying less. That’s one of several insights from a new analysis by Kevin Indig, in partnership with Similarweb, based on 5 billion search queries and 20 ...

With AI Overviews taking over search results, brands must stop optimizing purely for clicks and aim for answer inclusion, model visibility and citation readiness.

Google Search Console’s blind spot is costing you visibility into one of the biggest SERP changes in years. AI Overviews now appear for millions of queries, yet Search Console lumps these impressions ...

Google launched AI overviews in the SERPs in the United States officially on May 14th at I/O. This follows the launch of Google’s Search Generative Experience (SGE) in May of 2023. And with the US ...

AI Overviews (AIO) seem to significantly affect click-through rates (CTRs) for organic and paid search, but the impact varies based on query type and whether brands receive an AI citation. Brands ...

Google’s AI Mode and AI Overviews can produce answers with similar meaning while citing different sources, according to new ...

Visits to major US news websites have plummeted since Google rolled out its artificial intelligence search feature last year – with some plunging 40%, according to troubling new data. Of the top 50 ...

AI visibility isn’t mysterious. It’s just another version of what SEO has always been: helping machines and humans understand the same thing.

According to Forbes, data will continue to revolutionize various industries, with an expected annual growth rate of 35% between 2024 and 2030. Meet the demand for data science experts with Purdue ...