Martech does not work unless the various products and systems are able to “talk” to one another or have some level of automation and process design enablement. The digital tools commonly known as ...

Do you have stack bloat? There are a few questions a leadership team can ask to see if a given martech stack is providing value or if it needs adjustments. Analytics has been a part of the digital ...

In today's rapidly evolving digital landscape, marketing teams face the daunting challenge of capturing the attention of an increasingly connected global audience. As the competition for consumer ...

For years, marketers have evaluated their martech stacks using hard metrics like lead generation, behavioral tracking and ...

In today's fast-paced digital world where attention is a scarce commodity, crafting the perfect marketing strategy has become more crucial than ever And at the heart of every successful marketing ...

ICPs alone fall short. Pair them with personas to create clearer targeting, sharper messaging and better performance across ...

As performance tools dominate budgets, brand consistency suffers. Here's how brandtech creates control, compliance and ...

Bloated marketing stacks are real. Today, marketers and revenue leaders can choose from a landscape of nearly 10,000 martech solutions, which contributes to companies' using, on average, more than a ...

Martech landscape today is as dynamic as it could get. But it is here to stay and so are the number of tools that it offers.(Representative image/iStock) Take a dipstick poll. Ask a set of marketers ...