Florian Steps is Senior Manager Global Solution Strategy at Mapp Digital. Florian works with leading global brands to define and execute their long term vision, goals and strategies for digital ...

Push notification technology, first introduced by Apple in June 2009 alongside its iOS 3.0 iPhone operating system, have steadily become more important to company marketing strategies. Push ...

Aurora Mobile Limited, a prominent customer engagement and marketing technology provider in China, has announced that its push notification solution, JPush, now supports the push messaging channels of ...

Among the tips for a successful strategy, Rovertown suggests sending a push notification once per week. Following an initial analysis in January 2024, Rovertown provided a select group of retailers ...

Any time a company sends a push notification to an iPhone, its application can gather information about the user, including their location, according to security researchers. Meta and TikTok ...

January 26, 2024 Add as a preferred source on Google Add as a preferred source on Google Back in December, we learned that governments and law enforcement agencies are able to spy on your smartphone ...

Numerous iOS apps are using background processes triggered by push notifications to collect user data about devices, potentially allowing the creation of fingerprinting profiles used for tracking.

Apps running on iPhones have been found to gather personal data through push notifications, and this revelation comes from the findings of security researcher Tommy Misk. Notably, popular services ...

People are getting tired of constant push messages from mobile device apps. Frustration? How about this article from TechCrunch: App Developers: Stop Abusing Push! Yes, apps want to keep “engaged” ...

Yet another headache is in store for iPhone app developers, courtesy of Apple. Over the past few weeks, reports have spread of the iOS 17.4 beta 2 removing progressive web apps (PWAs) and the ability ...