While Facebook is still trying to explain what a metaverse is, Snap has been working toward a very different vision for an AR-enabled future. Over the last four years, the company has recruited a ...

While the Snapchat mobile app is Snap’s most popular offering, its desktop app Lens Studio lets users easily create augmented reality lenses that can be applied on the go. Today, Lens Studio is adding ...

For years, augmented-reality creators who make amusing visual effects for Snapchat have relied on brand work to make money. Philip Walton, the creator of the viral "potato lens," told Insider last ...

You can ask the Imagine Lens tool to “turn me into a Star Wars Stormtrooper” after taking a selfie. In a world where Google’s AI chatbot can turn your selfie into anything you desire using Nano Banana ...

Some of the biggest viral Internet sensations this year have been apps like Gradient and Face App that use an image of someone's face to either dramatically age them or show how closely they resemble ...