As students at the University of Iowa’s Tippie School of Business prepare to embark on their careers, a new program is teaching them to tell their stories and personal experiences—a communication ...

In a time of mass unpredictability, when our career and personal perspectives often waver, one of the most basic yet powerful reminders is that our lives are shaped by time, circumstance, and ...

Storytelling is an incredibly important art form for business leaders to master. After all, a compelling story is often what convinces many consumers to purchase a business’s products or services. By ...

Every leader knows storytelling can be a powerful tool. But what kinds of narratives are most effective? That depends on what you’re trying to achieve. Here are three types of stories you can use — ...

It’s been said that stories were crucial to our development as people— more so than opposable thumbs. Opposable thumbs let us hang on. Stories told us what to hang on to. Humans are a pattern-seeking, ...

Want to get better at screenwriting? Stop waiting for inspiration and start practicing with something you already do every day. Filmmaker Philipp Humm recently shared a video about an incredibly ...

In today's crowded, noisy marketplace, trust is dwindling. Consumers are bombarded with ads, tired of empty promises and craving something real. They don't want more polished sales language — they ...

Storytelling is not something we do. Storytellers are who we are. That’s how I opened my Harvard course on storytelling and presentation skills. Since the students enrolled in the executive education ...

The rise of entrepreneurship-led development has led to greater collaboration between economic development and tourism efforts. With fewer people moving, regions must make their communities more ...

Presenting overly technical, scientific information to a non-technical audience requires a number of skills. Hannah Cook (MBP '25) discovered one of those skills is something that is not often ...

“At the end of the war men returned from the battlefield grown silent — not richer, but poorer in communicable experience”, wrote Walter Benjamin after the first world war. So too, school students may ...