Transference, the heady virtual reality project that made a splash with its trailer at E3, is more than just your typical gaming experience. During E3, we had a chance to talk to a couple of folks ...

Is transference harmful for Alzheimer’s patients? According to PsycologyToday.com, the concept of transference emerged from Sigmund Freud’s psychoanalytic practice in the 1890s. Freud believed that ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. When it comes to the Hayes family, everything is a matter of ...

Dr Krishna is the CEO of the NAA. He writes and talks about leadership, coaching, strategy, entrepreneurship, management, and decision-making. He is a recipient of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Are your people following your lead for the reasons you think they are? Most aren’t. They ...

I am sure that you have heard of the term transference, usually in relation to a patient and his/her therapist. However, transference can happen in our everyday lives when it comes to our ...

The advertising industry’s lack of understanding about transference means many brands are missing out on its benefits in digital environments, says MediaScience CEO Dr Duane Varan. Transference refers ...

Transference marketing follows the principles of sensation transference, a marketing strategy developed by marketing expert Louis Cheskin in the late 1940s. Sensation transference focuses on the role ...