All businesses, from startup coffee roasters to billion-dollar e-commerce companies, are vested in tracking their progress, figuring out what works and fixing what doesn’t. That’s where Key ...

A key performance indicator (KPI) is a measurable value that demonstrates how effectively a company, department or individual is achieving key business objectives. KPIs are tracked to evaluate success ...

Today, KPI tracking is but one part of many that deal with business intelligence (BI). But the practice of tracking performance has been around much longer than that—around 1800 years longer. Its ...

Key performance indicators (KPIs) have always mattered, but they are now more relevant than ever in the healthcare industry, as providers make the shift to value-based care. While there are many ...

What if a firm could tap into expertise from all divisions to inform the all-important KPI of customer lifetime value? Going a step further, imagine a CLV-focussed conversation among direct marketing ...

The whole notion of successfully implementing a new business methodology doesn’t come without numerous challenges. First and foremost among those challenges is getting internal stakeholders, like the ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

Key Performance Indicators (KPIs) are at the heart of every successful public health program. They serve as benchmarks that help projects measure progress, assess impact, and drive strategic ...

In today’s rapidly evolving landscape, the need for efficient, adaptable facilities is paramount. Property owners and facility managers, architects, planners, and builders play a crucial role in ...

As the pandemic slowed the world down in the spring of 2020, the next five years was not at the forefront of most people’s attention, particularly those of us working in government. Instead, our ...