Typography is just one method used to convey information to an end user, while creating typographical contrast helps focus attention and bring balance to an overall composition. At its simplest, ...

Whether you are a content writer or a graphic designer, Typography plays a significant role in drawing the audience’s attention to a particular document, website, or advertisement. In other words, ...

As an Internet marketer, conversion is our bread and butter. I can guarantee you spend a large part of your time pondering ways to optimize landing pages. Things like copy and design are the obvious ...

Labels are often the first point of contact between a brand and its potential customers. Every element of a label, like color, imagery, material, and even shape, plays a role in shaping consumer ...

When I don’t take this as a cue to change the topic, I pry into the mind of this non-designer to try to uncover what makes this topic so polarizing. As I’ve done this more systematically, I’ve ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com ...

More generally, designers embraced the curves, flair, and experimental spirit of the time, giving rise to typography trends such as playful display fonts, chunky serif types, and ...

What's old will be new again in typography during 2021. The Word Counter predicts that classic looks such as serif fonts, psychedelic vibes, and the brutalist aesthetic could make a comeback this year ...